“The name ‘JSW’, you will note, is not particularly imaginative. Nor is it the kind of thing you would imagine is incredible intellectual property. Yet, in 2014, JSW Steel told shareholders that it would pay Rs 125 crore a year to a firm entirely owned by Sajjan Jindal’s wife, Sangita. In return, Sangita Jindal would graciously permit her husband to use the ‘JSW’ acronym, which JSW Steel insists her company, JSW Investments, owns.”