“Every time you choose to do the easy thing, instead of the right thing, you are shaping your identity, becoming the type of person who does what’s easy, rather than what’s right.   On the other hand, when you do choose to do the right thing and follow through with your commitments—especially when you don’t feel like it—you are developing the extraordinary discipline (which most people never develop) necessary for creating extraordinary results in your life.  As my good friend, Peter Voogd, often teaches his clients: “Discipline creates lifestyle.”   For example, when the alarm clock goes off, and we hit the snooze button (the easy thing), most people mistakenly assume that this action is only affecting that moment. The reality is that this type of action is”