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Rick Mathieson

“Culturally one of the most difficult things that happens is to get creative people to understand [that] the world is no longer just defined by television. The thing that happened, and has been happening for some time here, is that our work was much more diverse than even we knew it was. And I think as we began to change, the way we tackled problems and the way that we looked at problems was completely and utterly holistic in a way that I’d probably not ever really experienced before.”

Rick Mathieson, The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
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