“for e-commerce websites looking to integrate ODR into their services, don't hide this assurance on a page three clicks away from the homepage. The benefits won't be reaped if the notification of the availability of ODR is not announced on the top levels. Put a sidebar on the customer service page, put it in the privacy policy, or even put a little news item on the homepage. Choose the Web seals you subscribe to and display carefully. Sign up for a seal that has a broader trust-in-transactions connotation,”