“As for Crowley, his reputation grew and grew. His gospel of “Do what thou wilt”—modified and transformed—appealed strongly to the socially liberated sixties generation. He resurfaced as a countercultural icon; his photograph appeared on the cover of the Beatles’ album Sgt. Pepper’s Lonely Hearts Club Band, and his ideas influenced everyone from Dr. Timothy Leary to the rock group Led Zeppelin. He was hailed as a prophet before his time for bringing together eastern and western esoteric traditions, and although he could never quite escape the “Satanist” tag that he had gained in the Edwardian newspapers, this ensured his present-day popularity.”