“IN A NUTSHELL Analyzing the effect a presentation has on you is a fantastic way to learn what works and what doesn’t when it comes to public speaking. If you don’t grab your audience’s attention within the first thirty seconds, your audience will mentally tune out of your presentation. Don’t bore your audience with introductory remarks. Begin with a story. Stories are powerful because people are hardwired to listen to stories. Stories take your audience on a mental journey. Audiences cannot resist a well-told story even if they try.”