“The same can be said about what I like to call the platzgeist, a gestalt sense of the spirit of an environment, whether a neighborhood, city, region, or country. All of the above techniques can help you gain that sense, both consciously and subconsciously, but by capturing it through sensory stimuli, you can create a veritable mood database. And after your sense of platzgeist has faded over time, this database will be your return ticket to that place and its spirit.”