“The absolute success of these two movements is such that at this stage, "indie" and "yuppie" are meaningless designators. The yuppie aesthetic of connoisseurship has infiltrated everywhere and now there is only--for many of us--either luxury gelato or food made of chemical waste. Ikea, Martha Stewart, and Whole Foods make yuppiedom no longer a chic and extravagant choice but an enforced mode. It's either that or eat at a toxic toilet such as McDonald's. The indie aesthetic is likewise de rigueur. H&M, Urban Outfitters, and American Apparel sell the floppy "Brit on a holiday" look to all Americans. Radiohead and Arcade Fire music is blasted from speakers at stadiums. For many poor souls, there is no alternative to the alternative.”