“Elliott argues that enhancement technologies fascinate and aggravate us because they alert us to a contradiction in our national value system. On the one hand, America prizes success, and life here is organized around the heated pursuit of it. America is a democracy with a high degree of social mobility; we’re all searching for anything that might give us a competitive edge over our neighbors. (We are also, most likely, looking over our shoulders at whatever our neighbors might be using to get ahead, simultaneously judging them for using it, and wondering where we can get some ourselves.) On the other hand, Americans are also devoted to the idea of personal authenticity. We believe it’s important to be our “real” selves and are ever fearful of losing touch with our inmost natures in the push of worldly ambition. Self-discovery and self-actualization aren’t just enjoyable activities; they’re social demands. In America, Elliott believes, we tend to think of life as a never-ending process of figuring out “who we are” and then striving to live in such a way that we can enact the interests and proclivities that make us unique. This focus on the self as a guiding principle may partly stem from the secular nature of our society. In America since the late nineteenth century, Elliott writes, “finding yourself has replaced finding God.”29 Being who we really are is nothing short of a moral imperative—maybe the strongest one we modern Americans have. These two drives—on the one hand, to succeed; on the other hand, to be who you really are inside—often come into tension.”