“Lastly, for journalists, the challenge ahead is to be polymaths, able to study and work with audiences, manage active databases, curate other content, and work closely with digital engineers and designers to make it all sing. They will need to be more entrepreneurial in their work arrangements, allowing the collective agreements that once ensured jobs for life to morph into new deals that reward journalists for their output as well as their input, and allow their news organizations to move staff more quickly when the market changes.”