“I ask you this. If the Everyman will sing this Song, then why shouldn’t the Everyman make our videos, too?”

Yes, of course! Why shouldn’t the Everyman make our videos too?

Kanish was describing the business model of Big Tech. Get the user base to create content, which generates eyeballs, which advertisers pay to reach. In exchange, Big Tech shares just enough of the ad revenue with their largest content providers to make it appear as though it’s a viable business model for the rest of us. This is nothing new, mind you. It’s really just a modern spin on Feudalism—the Lord of the Manor exploits us lowly Serfs to work the land in exchange for our own meager sustenance.

It sounds so terrible when I put it that way, doesn’t it?”