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Melissa Mohr

“In a 2005 study, intrepid researchers showed that swearwords actually do “increase the believability of statements.” Testimony that contained words such as God damn it, shitty, fucking, and asshole was perceived by test subjects to be more credible than the same testimony minus the swearwords.)”

Melissa Mohr, Holy Sh*t: A Brief History of Swearing
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Holy Sh*t: A Brief History of Swearing Holy Sh*t: A Brief History of Swearing by Melissa Mohr
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