“Social scientists call it the ‘narrative turn’. An identifiable lurch towards describing our world explicitly in terms of story: to situating ourselves within revolving webs of narrative, on which our sensess of place and identity and connection to others can rest. Most date the birth of this ‘new narrative age’ to the mid-90s. One, the French theorist Christian Salmon, ventures a specific year. 1995. The year of Netscape, Pseudo, the ubiquity of the web.”