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Geoffrey A. Moore

“pragmatists are more interested in the market’s response to a product than in the product itself. What”

― Geoffrey A. Moore, Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore
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