“A comic response to the authenticity trap involves a kind of self-deflation whereby we acknowledge not just that we cannot live up to our rather grandiose claims of purity, but that these claims are also preposterous and ultimately empty. This might happen by recognising that our claims to the purity of an authentic sense of self are not achievable. This is because all authentic identities are always riven with contradictions from the start. A comic response involves recognising that these contradictions are innate and irreconcilable. It involves laughing at just how crazy it is to expect that organic apples will somehow make us whole again.”