“Walt reorganized the fickleness of audiences and the challenge of always providing something new. For me, this great entrepreneurial adventure was an exposure to 'yes if' consulting as a more useful format than 'no because'...'Yes if' was the language of an enabler, pointing to what needed to be done to make the possible plausible. Walt liked this language. 'No because' is the language of a deal killer. 'Yes if' is the approach of a deal maker. Creative people thrive on 'yes if'.”