“First of all, please, please, don´t go publish until you are one hundred percent sure you are doing a great job, the best that you may deliver. For in this publishing media it´s easy to get it all wrong when you are just starting. Secondly, find a good editor, or at least a second opinion. You know, four eyes read better than two. You will regret later on for not having a good editor to go through your writing, or having a great artist to do the best cover for your book. Because if there is something I learned during these years in the publishing market it is to never ever underestimate the power of good editing. And my third piece will be to advice about a good image: the saying “never judge a book by its cover” was created by a lazy author who didn´t give much thought of what really works in the marketing of both fiction and nonfiction.”