“In Socrates' time, an orator was accustomed to ask his audience which genre or mode of expression was preferred: myth i.e., narrative-- or logical argumentation? In the age of the book, this decision cannot be left to the audience: the choice must be made in order for the book to exist and one merely imagines (or hopes for) an audience that will have given one answer rather than the other; one also tries to listen to the answer suggested or imposed by the subject itself.”