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“If you quantify the cost of inaction, you precipitate action.”

― John A. Goodman, Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service
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Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service by John A. Goodman
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