“To live, fiction must be read, and to be read it must be enjoyed. Why do so many people talk about the number of times they’ve lost interest in a book after a couple of chapters, or only “toughed it out” to the end out of a sense of obligation? I’d say it’s because too many writers have forgotten that the writer’s job isn’t merely to express himself, it’s to reach a reader. That doesn’t mean pandering to the lowest common denominator. But it does mean that even a work of smart, thoughtful fiction should strive to engage and entertain. If you’re a writer of literary fiction and all you’re bringing to the party is a poetic turn of phrase or a deep thought, that’s not enough. What about pace? Humour? Characters you care about and a smattering of suspense that makes you want to “find out what happens next?” All of these, plus rich language, bracing honesty and emotional resonance, should be components of the best, most thoughtful fiction. Because that’s the sort of reading experience that readers should be able to expect from a novel that demands hours of their time.”