“As one learns more and more about the networks of protocological control, it becomes almost second nature to project protocol into every physical system: Traffic lights become the protocol for successful management of moving vehicles; a grocery store queue is the protocol for a successful checkout; airport security points are the protocol for prohibiting weapons; and so on. Protocol pops up everywhere.

But protocol is more than simply a synonym for “the rules.” Instead, protocol is like the trace of footprints left in snow, or a mountain trail whose route becomes fixed only after years of constant wear. One is always free to pick a different route. But protocol makes one instantly aware of the best route—and why wouldn’t one want to follow it?

Thus, a better synonym for protocol might be “the practical,” or even “the sensible.” It is a physical logic that delivers two things in parallel: the solution to a problem, plus the background rationale for why that solution has been selected as the best. Like liberalism, or democracy, or capitalism, protocol is a successful technology precisely because its participants are evangelists, not servants. Like liberalism, democracy, or capitalism, protocol creates a community of actors who perpetuate the system of organization. And they perpetuate it even when they are in direct conflict with it.

Protocol then becomes more and more coextensive with humanity’s productive forces, and ultimately becomes the blueprint for humanity’s innermost desires about the world and how it ought to be lived.”