“To an outsider, it seems like a client paid a lot of money to a consultant, only to have the consultant repackage the client’s own insights in a different box. There is some truth to this criticism, but it misses an underlying point: Before the consultant entered the picture, many of these opinions were simply nebulous thoughts floating around the organization, and the CEO didn’t know whose opinions to value. More important, the CEO didn’t know which opinion to bet his or her entire career on.”