“Other unrelenting skeptics might declare that “seeing is believing”—an approach to life that works well in many endeavors, including mechanical engineering, fishing, and perhaps dating. It’s also good, apparently, for residents of Missouri. But it doesn’t make for good science. Science is not just about seeing, it’s about measuring, preferably with something that’s not your own eyes, which are inextricably conjoined with the baggage of your brain. That baggage is more often than not a satchel of preconceived ideas, post-conceived notions, and outright bias.”