“Metaphors are a great way to reflect on business phenomena, giving us a degree of perspective. Susan tells us that the metaphor most commonly used at USHG to help new managers understand the notion of culture is the river. Imagine the water in a river representing the people that are part of your organization. There’s plenty of room for everyone to swim around freely, to be creative and express their unique selves. But the water all flows in one direction and shouldn’t flow over the riverbanks. The boundaries of culture are represented by the riverbanks.”