“The data, compiled by Sa-Dhan, showed that 67 per cent of the 37 million MFI customers live in urban India. The share of rural customers was 69 per cent in fiscal year 2012. That dropped marginally to 67 per cent in 2013. In the following two years, the share of rural customers has declined drastically. In 2014, rural customers constituted 56 per cent of the total. It dropped further to 33 per cent in the following year.34”