“We succumb to this time-sucking rule when we’re writing for a new editor or publication, and we want to impress them with our reporting skills. We’ll search a database for one more study, one more factoid that will make our article sound more authoritative. Or maybe one or two more expert quotes will provide more balance. We fall into this trap when we’re tackling a subject we’ve never covered before or a lengthy assignment where we have more leeway on content.”