“The idea that there could be one solution to breast cancer- screening, early detection, some universal cure- is certainly appealing. All of us, those who fear the disease, those who live with it, our friends and families, the corporations who swath themselves in pink, wish it were true. Wearing a bracelet, sporting a ribbon, running a race, or buying a pink blender expresses our hopes and that feels good - even virtuous. But making a difference is more complicated than that.”