“I used to believe that design was information architecture, and also that this architecture was built in the brain of an information recipient. Recently I've come to think that, although the materials of that architecture's construction are indeed the information brought from the outside by the sensory organs, at the same time some very important building blocks are also the recollected experiences, the memories, awakened by these external stimuli. People imagine the world and interpret it when outside stimuli awaken the mountain of their internally stored memories.”