“If you have been bold enough in your ideas, this will have two effects: It will attract and repel others. Notice I said it will attract and repel, not or. Your Vivid Vision should behave like a magnet, drawing some people in and pushing others—hopefully not too many—away. If your scope is too small, too milquetoast, or too watered down, or if everyone likes it, no one will love it. If this is the case, you have failed.”