“I could show you exactly what I did to create four different, separate multimillion-dollar organizations—and teach you how to do the exact same thing. In twenty minutes. And chances are, it wouldn’t work for you. Why not? Because how to do it is not the issue. Because if we don’t fundamentally change the way you think, then you’ll have rearranged what I said by the time you leave the room. You’ll have reinvented it by the time you go to bed that night, and in the morning you won’t even recognize it as the same information. It’s the same reason diets don’t work. The same reason gym memberships don’t magically make you more fit.”