“Alternatively, the name may refer to the prized textile dye, ranging in hue from red to dark purple, which was Phoenicia’s prime luxury product. Extracted from sea mollusks’ dead bodies through a secret process, this uniquely beautiful and expensive purple, exported in woven clothing and furnishings, became an international status symbol in antiquity, its use confined to the very rich, chiefly royalty. Down through the early 20th century A.D., the color purple was associated in Europe with kings and emperors.”