“Let’s begin with a short explanation of what we mean when we talk about branding, because sometimes businessy jargon and buzzwords can all run together and make a subject seem far more complicated than it actually is. Simply put, your brand is what makes you memorable. It’s the images, feelings, words and emotions that come to mind when someone hears your name. As Jeff Bezos, the founder of Amazon says, “Your brand is what people say about you when you’re not in the room.” Besides branding, another word”