Plathu Nueng > Plathu's Quotes

“If there's one thing you learn by working on a lot of different Web sites, it's that almost any design idea--no matter how appallingly bad--can be made usable in the right circumstances, with enough effort.”
― Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability

“It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.”
― Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability

“Don't make me think”
― Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability

“Get rid of half the words on each page, then get rid of half of what’s left.”
― Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability

“Never memorize something that you can look up.”
― Albert Einstein

“The important thing is not to stop questioning. Curiosity has its own reason for existence. One cannot help but be in awe when he contemplates the mysteries of eternity, of life, of the marvelous structure of reality. It is enough if one tries merely to comprehend a little of this mystery each day.

—"Old Man's Advice to Youth: 'Never Lose a Holy Curiosity.'" LIFE Magazine (2 May 1955) p. 64”
― Albert Einstein

“The more you watch users carefully and listen to them articulate their intentions, motivations, and thought processes, the more you realize that their individual reactions to Web pages are based on so many variables that attempts to describe users in terms of one-dimensional likes and dislikes are futile and counter-productive. Good design, on the other hand, takes this complexity into account.”
― Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability