“Creators test ideas in low-risk experiments and quickly, creatively, and inexpensively gather insights to determine whether a product or idea will take off. By taking small risks, they avoid catastrophic mistakes. “Failure is something you know only in hindsight,” Handle cofounder and Menlo Ventures partner Shawn Carolan said. As an entrepreneur trying to solve e-mail overload with Handle, a software application, Carolan calls the twists and turns “pivots” that reveal failure only in retrospect. Creators try several approaches to find out what will work and what will not. •”
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Amy Wilkinson,
The Creator's Code: The Six Essential Skills of Extraordinary Entrepreneurs