John Bailey > John's Quotes

“Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment — that which they cannot anticipate.”
― Sun Tzu, The Art of War

“The supreme art of war is to subdue the enemy without fighting.”
― Sun Tzu, The Art of War

“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”
― Sun Tzu, The Art of War

“Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt.”
― Sun Tzu, The Art of War

“Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win”
― Sun Tzu, The Art of War

“There are not more than five musical notes, yet the combinations of these five give rise to more melodies than can ever be heard.

There are not more than five primary colours, yet in combination
they produce more hues than can ever been seen.

There are not more than five cardinal tastes, yet combinations of
them yield more flavours than can ever be tasted.”
― Sun Tzu, The Art of War

“The skillful employer of men will employ the wise man, the brave man, the covetous man, and the stupid man. For the wise man delights in establishing his merit, the brave man likes to show his courage in action, the covetous man is quick at seizing advantages, and the stupid man has no fear of death."]”
― Sun Tzu, The Art of War

“1. Sun Tzu said: The art of war recognizes nine varieties of ground: (1) Dispersive ground; (2) Facile ground; (3) Contentious ground; (4) Open ground; (5) Ground of intersecting highways; (6) Serious ground; (7) Difficult ground; (8) Hemmed-in ground; (9) Desperate ground.”
― Sun Tzu, The Art of War

“The spot where we intend to fight must not be made known; for then the enemy will have to prepare against a possible attack at several different points; and his forces being thus distributed in many directions, the numbers we shall have to face at any given point will be proportionately few.”
― Sun Tzu, The Art of War

“Sun Tzu said: We may distinguish six kinds of terrain, to wit: (1) Accessible ground; (2) Entangling ground;               (3) Temporizing ground;               (4) Narrow passes; (5) Precipitous heights; (6) Positions at a great distance from the enemy.”
― Sun Tzu, The Art of War

“A clever general, therefore, avoids an army when its spirit is keen, but attacks it when it is sluggish and inclined to return. This is the art of studying moods.”
― Sun Tzu, The Art of War

“It is only one who is thoroughly acquainted with the evils of war that can thoroughly understand the profitable way of carrying it on.”
― Sun Tzu, The Art of War

“[T]o fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy's resistance without fighting.”
― Sun Tzu, The Art of War

“All warfare is based on deception.”
― Sun Tzu, The Art of War

“Maneuvering with an army is advantageous; with an undisciplined multitude, most dangerous.”
― Sun Tzu, The Art of War

“Rouse him, and learn the principle of his activity or inactivity. Force him to reveal himself, so as to find out his vulnerable spots.”
― Sun Tzu, The Art of War

“Bravery without forethought, causes a man to fight blindly and desperately like a mad bull.  Such an opponent, must not be encountered with brute force, but may be lured into an ambush and slain.”
― Sun Tzu, The Art of War

“The art of war, then, is governed by five constant factors, to be taken into account in one's deliberations, when seeking to determine the conditions obtaining in the field.”
― Sun Tzu, Art of War

“Move swift as the Wind and closely-formed as the Wood. Attack like the Fire and be still as the Mountain.”
― Sun Tzu, The Art of War

“All warfare is based on deception. Hence, when we are able to attack, we must seem unable; when using our forces, we must appear inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near.”
― Sun tzu, The Art of War

“To win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.”
― Sun Tzu, The Art of War

“When the enemy is relaxed, make them toil. When full, starve them. When settled, make them move.”
― Sun Tzu, The Art of War

“If your enemy is secure at all points, be prepared for him. If he is in superior strength, evade him. If your opponent is temperamental, seek to irritate him. Pretend to be weak, that he may grow arrogant. If he is taking his ease, give him no rest. If his forces are united, separate them. If sovereign and subject are in accord, put division between them. Attack him where he is unprepared, appear where you are not expected .”
― Sun Tzu, The Art of War

“Treat your men as you would your own beloved sons. And they will follow you into the deepest valley.”
― Sun Tzu, The Art of War

“Master Sun So it is said that if you know others and know yourself, you will not be imperiled in a hundred battles; if you do not know others but know yourself, you win one and lose one; if you do not know others and do not know yourself, you will be imperiled in every single battle.”
― Sun Tzu, The Art of War: Complete Texts and Commentaries

“Thus we may know that there are five essentials for victory:
1 He will win who knows when to fight and when not to fight.
2 He will win who knows how to handle both superior and inferior forces.
3 He will win whose army is animated by the same spirit throughout all its ranks.
4 He will win who, prepared himself, waits to take the enemy unprepared.
5 He will win who has military capacity and is not interfered with by the sovereign.”
― Sun Tzu, The Art of War

“There are roads which must not be followed, armies which must not be attacked, towns which must not be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed.”
― Sun Tzu, The Art of War

“Great results, can be achieved with small forces.”
― Sun Tzu, The Art of War