“Some conservative political strategists admitted that appealing to racial fears and antagonisms was central to this strategy, though it had to be done surreptitiously. H.R. Haldeman, one of Nixon's key advisers, recalls that Nixon himself deliverately pursued a Southern, racial strategy: 'He [President Nixon] emphasized that ou have to face the fact that the whole problem is really the blacks. The key is to devise a system that recognizes this while not appearing to.' Similarly, John Erlichman, special counsel to the president, explained the Nixon administration's campaign strategy of 1968 in this way: 'We'll go after the racists.' In Erlichman's view, 'that subliminal appeal to the anti-black voter was always present in Nixon's statements and speeches.' Republican strategist Kevin Phillips is often credited for offering the most influential argument in favor of a race-based strategy for Republican political dominance in the South. He argued in The Emerging Republican Majority, published in 1969, that Nixon's successful presidential election campaign could point the way toward long-term political realignment and the building of a new Republican majority, if Republicans continued to campaign primarily on the basis of racial issues, using coded antiblack rhetoric.”
―
Michelle Alexander,
The New Jim Crow: Mass Incarceration in the Age of Colorblindness