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Marketing Communications Books
Showing 1-50 of 180
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 3 times as marketing-communications)
avg rating 3.98 — 102,148 ratings — published 2006
Hey Whipple, Squeeze This: A Guide to Creating Great Ads (Paperback)
by (shelved 2 times as marketing-communications)
avg rating 4.21 — 5,190 ratings — published 1998
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes (Hardcover)
by (shelved 2 times as marketing-communications)
avg rating 4.13 — 973 ratings — published
Crisis Communications: The Definitive Guide to Managing the Message (Kindle Edition)
by (shelved 2 times as marketing-communications)
avg rating 4.00 — 73 ratings — published 2013
The Science and Art of Branding (Paperback)
by (shelved 2 times as marketing-communications)
avg rating 4.20 — 10 ratings — published 2008
How Brands Grow: What Marketers Don't Know (Hardcover)
by (shelved 2 times as marketing-communications)
avg rating 4.15 — 4,094 ratings — published 2010
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Hardcover)
by (shelved 2 times as marketing-communications)
avg rating 3.88 — 16,448 ratings — published 2005
UnMarketing: Stop Marketing. Start Engaging. (Hardcover)
by (shelved 2 times as marketing-communications)
avg rating 3.96 — 3,351 ratings — published 2010
The Brand Gap (Paperback)
by (shelved 2 times as marketing-communications)
avg rating 3.97 — 5,775 ratings — published 2003
Contagious: Why Things Catch On (Hardcover)
by (shelved 2 times as marketing-communications)
avg rating 3.98 — 34,392 ratings — published 2013
Nudge: Improving Decisions About Health, Wealth, and Happiness (Paperback)
by (shelved 2 times as marketing-communications)
avg rating 3.84 — 97,302 ratings — published 2008
Differentiate or Die: Survival in Our Era of Killer Competition (Paperback)
by (shelved 2 times as marketing-communications)
avg rating 4.02 — 1,879 ratings — published
Wikinomics: How Mass Collaboration Changes Everything (Hardcover)
by (shelved 2 times as marketing-communications)
avg rating 3.73 — 10,990 ratings — published 2006
Groundswell: Winning in a World Transformed by Social Technologies (Hardcover)
by (shelved 2 times as marketing-communications)
avg rating 3.75 — 5,562 ratings — published
Advertising in the Digital Age: Theories and Practices (Hardcover)
by (shelved 1 time as marketing-communications)
avg rating 3.00 — 1 rating — published
Emotional Intelligence: Why It Can Matter More Than IQ (Hardcover)
by (shelved 1 time as marketing-communications)
avg rating 4.06 — 141,029 ratings — published 1995
How the Net Promoter Score (NPS) Can Drive Growth
by (shelved 1 time as marketing-communications)
avg rating 3.67 — 3 ratings — published 2008
Extraordinary PR, Ordinary Budget: A Strategy Guide (Paperback)
by (shelved 1 time as marketing-communications)
avg rating 3.70 — 27 ratings — published
Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success (Kindle Edition)
by (shelved 1 time as marketing-communications)
avg rating 3.82 — 180 ratings — published 2009
HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)
by (shelved 1 time as marketing-communications)
avg rating 3.85 — 1,113 ratings — published
Positioneren (Paperback)
by (shelved 1 time as marketing-communications)
avg rating 4.30 — 10 ratings — published 2011
Read Me: 10 Lessons for Writing Great Copy (Paperback)
by (shelved 1 time as marketing-communications)
avg rating 4.14 — 129 ratings — published 2014
StoryBranding: Creating Standout Brands Through the Power of Story (Hardcover)
by (shelved 1 time as marketing-communications)
avg rating 3.94 — 220 ratings — published 2011
The Millionaire Real Estate Agent: It's Not About the Money It's About Being the Best You Can Be (Paperback)
by (shelved 1 time as marketing-communications)
avg rating 4.23 — 4,077 ratings — published 2003
Finding the Value in Social Business - Journal Article (Kindle Edition)
by (shelved 1 time as marketing-communications)
avg rating 0.0 — 0 ratings — published 2014
The Big Book of NLP, Expanded: 350+ Techniques, Patterns & Strategies of Neuro Linguistic Programming (Paperback)
by (shelved 1 time as marketing-communications)
avg rating 4.12 — 104 ratings — published 2010
Supercommunicators: How to Unlock the Secret Language of Connection (Hardcover)
by (shelved 1 time as marketing-communications)
avg rating 3.96 — 43,117 ratings — published 2024
The Book of YES: The Ultimate Real Estate Agent Conversation Guide (Kindle Edition)
by (shelved 1 time as marketing-communications)
avg rating 4.09 — 253 ratings — published
Permission Marketing: Turning Strangers into Friends and Friends into Customers (Hardcover)
by (shelved 1 time as marketing-communications)
avg rating 3.91 — 14,859 ratings — published 2014
Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond (Hardcover)
by (shelved 1 time as marketing-communications)
avg rating 4.23 — 2,744 ratings — published 2007
Certain To Win (Hardcover)
by (shelved 1 time as marketing-communications)
avg rating 4.33 — 3 ratings — published
The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal (Hardcover)
by (shelved 1 time as marketing-communications)
avg rating 3.99 — 752 ratings — published
Influence: The Psychology of Persuasion (Paperback)
by (shelved 1 time as marketing-communications)
avg rating 4.21 — 185,939 ratings — published 1984
A Secret History of Brands: The Dark and Twisted Beginnings of the Brand Names We Know and Love (Kindle Edition)
by (shelved 1 time as marketing-communications)
avg rating 3.49 — 782 ratings — published 2017
Buyology: Truth and Lies About Why We Buy (Hardcover)
by (shelved 1 time as marketing-communications)
avg rating 3.76 — 14,500 ratings — published 2008
Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)
by (shelved 1 time as marketing-communications)
avg rating 3.85 — 318 ratings — published 2015
Zag: The Number One Strategy of High-Performance Brands (Paperback)
by (shelved 1 time as marketing-communications)
avg rating 3.99 — 4,031 ratings — published 2006
KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age (Kindle Edition)
by (shelved 1 time as marketing-communications)
avg rating 4.00 — 450 ratings — published 2017
The Content Code: Six essential strategies to ignite your content, your marketing, and your business (Kindle Edition)
by (shelved 1 time as marketing-communications)
avg rating 3.83 — 341 ratings — published
Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time (Paperback)
by (shelved 1 time as marketing-communications)
avg rating 3.81 — 350 ratings — published 2013
A Self-Help Guide for Copywriters: A Resource for Writing Headlines and Building Creative Confidence (Paperback)
by (shelved 1 time as marketing-communications)
avg rating 4.48 — 526 ratings — published 2021
Building a StoryBrand: Clarify Your Message So Customers Will Listen (Hardcover)
by (shelved 1 time as marketing-communications)
avg rating 4.26 — 29,555 ratings — published 2017
How to Win Friends & Influence People (Paperback)
by (shelved 1 time as marketing-communications)
avg rating 4.21 — 1,201,816 ratings — published 1936
How to Talk to Anyone: - Communicate with Confidence and Charisma, Using Charm, Banter, and Better Small Talk - (Kindle Edition)
by (shelved 1 time as marketing-communications)
avg rating 4.34 — 216 ratings — published
Advertising Creative: Strategy, Copy, and Design (Kindle Edition)
by (shelved 1 time as marketing-communications)
avg rating 4.33 — 3 ratings — published
Decoded: The Science Behind Why We Buy (Kindle Edition)
by (shelved 1 time as marketing-communications)
avg rating 4.17 — 1,315 ratings — published 2013
Ogilvy on Advertising (Paperback)
by (shelved 1 time as marketing-communications)
avg rating 4.15 — 12,003 ratings — published 1983
Be Credible: Information Literacy for Journalism, Public Relations, Advertising and Marketing Students (ebook)
by (shelved 1 time as marketing-communications)
avg rating 4.00 — 1 rating — published
The Conscious Communicator: The Fine Art of Not Saying Stupid Sh*t (Hardcover)
by (shelved 1 time as marketing-communications)
avg rating 4.25 — 22 ratings — published
Social Media Communication: Trends and Theories (Kindle Edition)
by (shelved 1 time as marketing-communications)
avg rating 4.00 — 4 ratings — published
