StartUp FASHION Reading List discussion

We're diving into Start at the End, a book a book about how companies can succeed by thinking about their ultimate goals and working backwards.

Has anyone read it?

So far this book has made us think about how we approach StartUp FASHION as a business. It's forcing us to think in the long term and allowing us to make smart decisions based on our goals.

It asks us tough questions and really forces us to think about the less glamorous side of running a business.

We're about half way through and finding this to be a great tool for any entrepreneur, so far.

We'll keep you posted!