SSG: Spy/Spec-Ops Group discussion
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Author Promo
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How we handle 'new book releases'
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Here's what you should do.
Contact a group moderator with the following pieces of info.
Link to book page
Link to cover
Then,
(1)
Write us a 'press release'. This has to look *sharp* because it *may* go out in a message circulated to all members. [We only bother our members for new book releases, no other form of promo is worth the intrusion].
Here's an example of a 'press release':
"Henry Brown is a veteran of the Airborne Infantry and an indie-author currently living in central Florida. He has published 11 books, in which he explores various sub-genres of men's adventure. His last three works are paramilitary thrillers about former operatives (unofficially) known as, 'The Retreads'. 'False Flag' is the latest. This time, his Retreads don't face terrorists, sex-traffickers or modern-day pirates, but elements of their own government which consider *them* subversives. 'False Flag' projects stringent present-day political attitudes into a near-future scenario that really, none of us would want to face: the restriction of all forms of personal initiative".
Next.
(2)
Book 'synopsis'. This would appear in a typical discussion post you (yourself) write and post in the 'author promo' discussion bin. Sure, you can include pricing info, reviews, and where-to-buy, etc. But also describe the book's premise. Why not? This type of post can stay up for 2-4 weeks. Nice exposure.
Example:
"Loss of freedom. Militarization of the police. Politicians who routinely break the law and violate their oaths. A powder keg of race-based animosity. A mortally wounded economy. An ignorant population hostile to those who draw attention to the real, underlying problems. For some, these are signs of progress. For others, these are harbingers of impending oblivion. This speculative tale follows how these and other trends may lead to their logical conclusions in the very near future; and how a few good men respond."
Next.
(3) a book 'pitch'. This must be extremely succinct because it will 'tag' your book in our shelves; and the allotted space for a tag is small.
Example:
"New political thriller by Steve Anderson, set in the present-day Pacific Northwest. A dangerous recipe of semi-automatic weapons, home-grown marijuana, and a cold-case file that just won't stay cold."
Please try to get this info gathered and submitted at least 3 weeks prior to your book release.
Thanks,
FD