12 Books - Author Led Business Book Group discussion

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So far so good. I'm almost done with Chapter 1 and I'm very intrigued by the concept of time as it relates to marketing. So far everything makes sense but I'm still anxious to see how this can form a set of rules or principles as it relates to product development and marketing.

I also found Chapter 1 interesting and I am looking forward to the integration of the Time-ographics Framework throughout the rest of the book.

Jacob and Casey,

I'm glad to hear that you are finding the the book interesting so far. Please let me know if you have any questions.

The concepts I defined in a forthcoming chapter on habits/time on autopilot are a few of my favorites because it takes the traditional notion of brain-etched habits to the next level of how computers are enabling people to outsource daily routines in the form of digital habits.

I found the Time-Value tools in Chapter 2 interesting. A number of companies have implemented some of these tools since the book was written a few years ago. They are being utilized in rapidly evolving environments. It is interesting to see these developments that the author recommended 3 years ago taking hold.

Looking forward to diving into this!

Adrian, if you would like to claim your author profile here on Goodreads, you can do so by clicking this link: http://www.goodreads.com/author/confi...

Claiming your author profile provides you with more control over your books here and also lets you more directly interact with your readers. Let me know if you have any questions!

Thank you Kara for the pointer. I am somewhat new to goodreads so this is helpful.

I have to confess that I am struggling getting into the "flow" (page 71) of this book. I am taking nuggets away from my reading but have yet to tap the mother lode of flow. I will press on.

Really enjoying the book, Adrian.

Two questions for you:
(1) I love the Time-ographics framework. I'm new to marketing, have never seen it before, and thought it was novel. How did you get the idea for this?
(2) The distinctions between the categories (value, convenience, habit, motivation) are clear, but how does a company go about determining what segment its customers fall into (particularly in the B2B space)?

I was all thinking about the B2B space and it's implications. I also wanted to try to brainstorm with our group what industries are in trouble because of their having ignored the "24 Hour Customer." what about newspapers, video rental stores, and retail book stores. In these three cases I think a form of technology solved the time/attention problem. Do you agree? What else?

Kara wrote: "Really enjoying the book, Adrian.

Two questions for you:
(1) I love the Time-ographics framework. I'm new to marketing, have never seen it before, and thought it was novel. How did you get the ide..."

Thank you Kara for your comments. Here are my thoughts:

1) When I first started writing my book I thought everything was about the scarcity of time since everyone around me seemed to have so little of it and wanted to save time (including me). However, as I started my research I realized that there were occasions when people were completely lost in time and actually spent more time than they expected such as surfing the Internet. This drove me to investigate why and this is how the Timeographics Framework formed.

2) In the B2B space, a great way to determine where your customers fall into the Timeographics Framework is to assess which 5P Triggers apply to your offering (Peers & Power, Personal Pursuit (Time Magnets); Productivity (Time Saver); Price (Time Minimized); Prairie Dog Events (Habit/Time on Autopilot)).

Status items that support the Peers and Power trigger highly influence B2B buyers. Consider why outward forms of hierarchy such as virtual badges/leaderboards and other forms of status (corner office) become an obsession to some executives and they become Time Magnets for them.

Alternatively, if executives are primarily price/feature driven, then you know the value of your offering is in the Time Minimized space.

I had the chance to read The 24-Hour Customer in July. From my review:

"Ott's description of the value of triggers was especially useful for me. In collaboration, for example, we need triggers to help people design their work, triggers for participation in work with us given a complex multitasking environment, and triggers for planning next steps. In my own book, The Plugged-in Manager, I offer "stop-look-listen" as the first practice to follow. This is a similar triggering approach, but can be improved upon by considerations of where the people are in terms of their time and attention."

Looking forward to the webinar!

My full review: http://terrigriffith.com/blog/review-...