Book Trailers - Check Them Out! discussion

I recently wrote an article on why book trailers are underrated and what we can do as authors to not only make them relevant but to keep them relevant.

http://jbienvenue.webs.com/apps/blog/...-

Great article, Justin!

Thanks Sarah!

One major problem is book trailers are often made last minute and thrown together in an hour on iMovie, or purchased for $75. In this case it's better not to have one. Audiences have high expectations for video quality. Studies show 82% of online activity is spent watching video. So the upshot is to make them good.

Having the idea for a book, writing it, finding an agent and a publisher and finally having your work presented is a major and stressful situation. That's just the beginning - getting someone to actually pick it up and buy it is far harder. There are millions of books on the market, so what makes someone pick yours.
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There are a number of factors and they all rely on each other. However, as in the way that we purchase most items - we buy with our 'eyes' initially, so your book has to stand out on the bookshelf or online. The front cover design is very crucial - it can affect whether someone picks it up or not, so in any trailer the front cover must be prominent, so must the voiceover and the general overall feel - it is all about 'knowing your product and your market'.