The Writers' Network! discussion

As I work on my book and speak with other writers. The challenge is not so much as publishing a book, but making people aware of its existence.
I personally have decided to take on the challenge of book marketing BEFORE I publish.
Has anyone taking on this challenge? What advice do you have? Any horror stories? Cautionary tales?

Hi Ian, I'm not very good at checking Goodreads for messages, so please forgive my delayed response. The best way to market your book before publication is to build a platform through blogging on a subject relating to the book(s). You might also set up a newsletter through Mail Chimp or Vertcal Response, and of course you should have a website. Take advantage of the social networks. A month or so before publication, beging building a buzz about your forthcoming book. Good luck!