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Zero to One: Notes on Startups, or How to Build the Future
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Brian  Ambrosini (ambrosinibello) | 4 comments Mod
Just finished this little gem. It had some interesting things on it but the main takeaways for me is:

1. All advancement of society can be deemed "technology". We need to think in terms of UNIQUENESS than COMPETITION

2. Most startups fail because not only is there no planning but there is no VISION. People just start new businesses by comparing to others and have no DEFINITE plan for improvement.

3. Most people don't realize that the product doesn't "sell itself". You have to go and be CONSISTENT to pursue others to look for your product.

4. Comparing Elon Musk with other energy companies and why Tesla made it while others went bankrupt. Other companies focused on what everybody else was doing and never had a vision for growth meanwhile Tesla focused specifically on GREEN, ELECTRIC energy for LUXURIOUS cars that attracted both the very affluent that still had an image to uphold as caring for the environment. From there he EXPANDED.

5. Its better to start with a small niche, DOMINATE it, and then expand as you go. Remember that Paypal started first only by offering its services to Ebay, and now its almost globally used.

Any more suggestions/reviews, please lets share them


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