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Pepe Builds a Nest
Shout It Out! Self- Promotions
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A new marketing ploy...
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AWESOME idea, Theodore! Good luck! Hugs to you and your penguins! ; )
Thanks to all for your comments! My wife loves these little guys and gals. They ARE cute, aren't they?! (Thanks, Erica...Susan took the picture...I'll let her know!)
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Carole wrote: "Kids will love them."That's what I'm counting on...their dragging their parents to my table (where the parents will be given YOUR son's stuff!)
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If anybody here wants to see what we sent out- let me know. It appears to be working. We've mailed out over 100 requested arcs.
Carole wrote: "I hope it doesn't scare the kiddies. I love swag. We sent out the newspapers (my younger son did those) along with a letter offering them an arc. One woman wrote back that it was the best swag she'..."Oh, we'll be careful to vector the stuff to the adults, though the teenagers will grab some of the things, for sure.
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Theodore wrote: "Hey, Gang…If you’ve published a children’s book that involves animals, here’s a neat way to draw attention to yourself, increase sales, and spur profits at book signings, book fairs, and other ev..."
they are loveable, Ted
Judy wrote: "Theodore wrote: "Hey, Gang…If you’ve published a children’s book that involves animals, here’s a neat way to draw attention to yourself, increase sales, and spur profits at book signings, book fa..."
I know...we've been having a lot of fun with them at the house. Hard not love.
If you’ve published a children’s book that involves animals, here’s a neat way to draw attention to yourself, increase sales, and spur profits at book signings, book fairs, and other events in which you participate: offer plush, stuffed reproductions of your main character(s) with each purchase at a somewhat discounted retail price (let those who don’t purchase the book pay a somewhat higher price!).
For example, my anti-bulling, illustrated, children’s storybook, Pepe Builds a Nest, is about a penguin names Pepe. So, I just took delivery of a ton (okay, maybe three dozen) stuffed penguins that I’m going to bring with me to sell at the Bucks County Free Library Author’s Day event on November 11, 2017, in Doylestown, PA. My hope is that not only will the little guys and gals (Pepe and Ms. Amber, for whom he is building the nest) draw children and their parents to the table (a real “discriminator,” as we say in marketing), but that kids being kids, some will want both the book and the stuffed animal.
Here’s the source of my penguins:
http://www.carnivaltoys.com/
Search under “PLUSH – STUFFED TOYS” for your book’s animal(s).
You can get just about any plush, stuffed animal here: dogs, cats, horses, whathaveyou, WHOLESALE! And they are safe for children three (3) and up. The thing I like best about the penguin—aside from the fact they truly are loveable (ask my wife!)—is that, unlike other stuffed animals I found on the Internet, these have “embroidered” eyes, not the buttons that could come off in a child’s mouth. (Be sure to check that this is true for any you order. It’s easy to e-mail the site, and they are very responsive.)
I hope this helps you with your sales. And I’ll be back in mid-November with a follow-up as to how successful this strategy proves to be.