Goodreads Librarians Group discussion

Hi! Can someone help me add this new book, please?

* Title: R.E.D Marketing
* Author(s) name(s): Greg Creed & Ken Muench
* ISBN (or ASIN): 9786075621401
* Publisher: HarperCollins México
* Publication date: July 2022
* Format: Paperback
* Language: Spanish
* Page count: 312
* Description:
Cree campañas de marketing innovadoras aprovechando el poder de R.E.D. Marketing: una metodología transparente y flexible directamente de la potencia de marketing Yum! Brands. Ignore los libros de marketing, los cursos e incluso las charlas TED que ofrecen explicaciones hipotéticas que suenan sensatas y adopte el enfoque sistemático y probado de R.E.D. Marketing, que el reciente CEO y actual director de marketing de Yum! Brands llevó a cabo para dirigir Taco Bell y KFC a un crecimiento de dos dígitos. Este libro, repleto de marcos sencillos e historias interesantes, ayudará a todos los miembros de su empresa a comprender qué funciona realmente para impulsar el crecimiento sostenible de la marca y el éxito empresarial. En 2011, Greg Creed acababa de ser elevado de presidente a director ejecutivo de Taco Bell, una marca en crisis en ese momento. Estaba sobre sus hombros cambiar las cosas rápidamente junto con el coautor y director de marketing, Ken Muench. Juntos, desarrollaron el método R.E.D. (Relevancia, Facilidad, Distinción).

Su metodología simple no requiere términos complicados y un doctorado para comprenderla, en realidad es bastante simple: el marketing funciona de tres formas muy diferentes. Relevancia: ¿es relevante para el mercado? Facilidad: ¿es fácil de acceder y utilizar? Distinción: ¿Se destaca de la competencia? Combinando ejemplos reales de Yum! y otras marcas conocidas de todos los tamaños en todo el mundo con los últimos descubrimientos en marketing, neurociencia y economía del comportamiento, y la propia experiencia del autor comercializando tres marcas diferentes en 120 países, su marca puede establecer y lograr una verdadera campaña de marketing revolucionario usando R.E.D. Marketing.

*Book cover: https://www.amazon.com.mx/R-D-Marketi...

*Original title: R.E.D. Marketing: The Three Ingredients of Leading Brands


Thank you!!!

Title: Gadarene
* Author(s) name(s): Michele Friedman
* ISBN (or ASIN): 9798218030841
* Publisher: Hyssop Press
* Publication date: September 1, 2022
* Format: Ebook
* Language: English
* Page count: 272
* Cover: https://www.amazon.com/Gadarene-Novel...
* Description: A prescient post-apocalyptic novel, Gadarene features searing social commentary and unrequited love against the backdrop of societal upheaval.

In a summer of volatile protests and suffocating heat, Atticus meets Amelia amongst the shifting, dancing bodies at a bar on Manhattan’s Lower East Side. When rumor of a hemorrhagic fever roils into reality, they flee the city for safe haven in the mountains of Upstate New York.

Accosted by the elements and monsters, real or imagined, they find reprieve with a group of survivors. However, the first winter decimates their numbers to merely a handful. They abandon their pitiful refugee camp to build a tree house deep within the forest that they hope will be a sanctuary of survival.

On a supply run, Atticus and Amelia meet a stranger named Roman with a truly prized possession — a goat. He returns home with them and Atticus, sensing a growing attraction between Amelia and Roman, turns to an imaginary woman who has taken up residency in his own mind.

When a secret is exposed and a choice is made, a chain of events is set in motion that leads to near catastrophe for the ragged group. When it soon becomes clear that his inner confidant may not be as harmless as he had once imagined, Atticus comes to the sinister realization that those whom he once thought were dead, may be brought forth into the world once again.

#2 added without the cover (the linked page on Amazon is for the Kindle edition with an ASIN, not the ebook with an ISBN).
Gadarene