Classical music lovers discussion

From time to time a classical music station will do the best works ever written. I cringe at this. Its like saying who is the best basketball player of all time--Michael Jordan or Wilt Chamberlain? It's a menaingless debate. I put trying to pick the "best" classical recording in the same category. What do others think?

I do understand Earl's point; having said that I imagine that if I were running a classical music station (nice thought) one would try and inject some superlatives here and there. Ever heard a fishmonger cry, "Stinking fish?" Ergo subjectivity is bound to rear its head on occasion.
To be honest, during our Cultural Season I have to come up with posters and publicity for over fifty musical events and while I have not been guilty of offering the "best" works ever written I can see how its possible to fall into that particular trap.
I am not fond of clichés, indeed do my best to avoid them, but rather, concentrate on the music rather than the 'selling point' as it were.

The key words here are "selling point."
The best of........... is just that a marketing/ratings/build the listenership up ploy. If seen that way it makes sense--but only if seen that way.

Dear Earl,
Dear Earl,
Yes, I wish to gat bums on seats; in an area that many are unfamiliar with western classical music... or should I not encourage?
I guess this is not a fight but a standpoint and an opening of a debate.