Conversations on Website Conversion discussion

I had a really hard time with this chapter - In fact I had a lot of resistance to the ideas - they made me uncomfortable - even the title - Are you worthy? If I'm completely honest with myself I'd have to say no, I guess I'm not worthy... and as far as being the best in the world at something - that feels both arrogant and something like the impossible dream.... How did everyone else react to this chapter?

I think I'm right there with you, Marty. One of the questions he asks at the end of the chapter is "What are you the world's best at?".

Umm. That's a head scratcher. Which is funny because I ask my clients similar questions all the time. I would never presume to be the world's best at anything I do in business. On the other hand, we have a page on our website that outlines what differentiates us from a lot of other web designers.

I think that the word choice is a little misleading. You can be the "best" at being local and friendly, or the "best" at being inexpensive or convenient. What matters most is that on the spectrum you choose you can dominate the competition, so choose the spectrum that you are or can be "best" at.

My favorite quote in this chapter was, "Watch your competitors, but don't follow them." This is great advice to remain true to one's business unique value proposition but to remain aware of the playing field at all times.

What is your favorite quote from this chapter?

While this isn't the best quote, I do like the concept it expresses. "The first method is to think across the traditional boundaries of your marketplace to alternatives, not just competitors." I think this can be especially great for new or small businesses trying to break into an already "occupied" market. You have to be able to bring something new to the table. You don't always have to do "better," it can be better to do "different."