Conversations on Website Conversion discussion

Chapter 14 of Always Be Testing raises some excellent questions regarding how easy or difficult it is for your customers to find the information they’re looking for. Since they won’t always ask the same questions you would, it’s important to consider your website from a variety of viewpoints and to provide answers to questions that might be asked by shoppers at all different stages in the buying process. In addition, make sure your website addresses various levels of knowledge and that you have considered how great your customers’ need for your particular products might be.