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Here are some affordable marketing tools for authors to increase their books' visibility on the Internet. Each service costs only $39.95.

Press Releases HQ - Send a custom release to 3,000+ media outlets. Include links back to you book, improving your book's SEO!
Cheap eBooks - $0.99 or Less - 1) Add your book to this highly ranked website, and 2) a press release is sent out announcing your book's addition ... includes links back to you book.
Book Club Reading List - 1) Add your book to this highly ranked website, 2) your book is added to the quarterly newsletter sent to book clubs, and 3) a press release is sent out announcing your book's addition ... includes links back to you book.