Jesse Raidiger

“Don’t try to visualize the great mass audience. There is no such audience—every reader is a different person.”
― William Zinsser, On Writing Well: The Classic Guide To Writing Nonfiction

“Writing is hard work. A clear sentence is no accident. Very few sentences come out right the first time, or even the third time. Remember this in moments of despair. If you find that writing is hard, it’s because it is hard.”
― William Knowlton Zinsser, On Writing Well: The Classic Guide to Writing Nonfiction